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Reach more customers and increase sales with WhatsApp marketing. With our easy-to-use platform, you can send targeted campaigns to your customers in no time.
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WhatsApp is quickly becoming the most popular messaging app amongst customers. We’re not saying this; The numbers are — Meta has seen continued growth of messaging across their platforms, with more than 1.5 billion people using WhatsApp every month and over 100 billion messages sent every single day.In fact, over 80% of consumers surveyed by Meta use messaging to inquire about products or services, while over 70% go ahead and make a transaction.
Brands have taken note of WhatsApp’s growing popularity and want a slice of the action. Its instant messaging features and group capabilities make it the perfect platform for communicating and forging deeper relationships with customers.In this article, we start with the basics of WhatsApp marketing and deep dive into effective WhatsApp marketing strategies businesses can use to boost engagement with customers.
Why Whatsapp Marketing ?
WhatsApp open rates are 98%, and with 3X increase in customer response rate. The channel allows brands to reach out directly to consumers without getting lost in their inboxes or, worse, their spam folders.Broadly speaking, the term “WhatsApp marketing” refers to any marketing or promotional activities that take place on WhatsApp. Typically, marketers use WhatsApp Business — two interfaces separate from Whatsapp that allow you to manage conversations with your audience.
While you could technically send marketing campaigns using your personal WhatsApp number, it’s not recommended. You’ll likely run into issues with sending to large numbers of contacts and won’t have features essential to WhatsApp advertising like welcome messages and metrics.
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